My role: Branding / Graphic Design / Art Direction
Uncontained VR is an immersive Locator-based Virtual Reality attraction.
My challenge was to create a strong brand that transmits Uncontained attributes.
More than a safe VR experience platform, Uncontained is a portal that leads players to different kinds of Virtual Reality experiences. From virtual escape rooms to VR Esports, Uncontained provides ultimate fun for everyone.
Uncontained defy the laws of reality to make dreams come true through somewhat mystical ways.
The concept originated from the union of the word Uncontained – something that cannot be contained with the shape of the container itself, a massive block that is about to crack and explode. An explosion that opens a portal to a new dimension, new worlds, new experiences.
Genesis MissionExperiential Design